What has always been the simplest way to generate home based business? Referrals from existing customers with their friends and families.
Creating raving fans who sing your praises to others is both least expensive & most productive form of advertising. A lot of people tune out traditional method of advertising. Only 1 1 in 6 television commercials actually generate a positive return on investment. Nobody under 70 uses Yellow Pages for anything. But over 80% of consumers can make a purchasing decision in line with the input of family and friends.
Social media marketing supplies the electronic platform for referral marketing to exist. Over 800 million users worldwide use Facebook. The average Facebook user has 130 friends and is connected to over 80 Pages, Groups, and Events. Over 1 billion tweets venture out each week. YouTube has over 100 million views per day. The prospect of your message to be spread by raving fans is more prevalent today through social media marketing than any other amount of time in the history of business. Can your company afford not to take part in this marketing revolution?
If you’re like me, you study from making mistakes. However, when you can learn from the mistakes of others, then you will achieve success quicker. So why not learn from the mistakes of others? Here are some common mistakes new marketers make when attempting to create and implement a social media plan:
I’ll figure it out when i go- the biggest time waster is going into a social media marketing campaign without any plan. Take Luxury Travel Guides to get educated on social media sites. Not all sites were created for businesses. Also, once you learn a site, learn all of the benefits of the site. Correcting mistakes is very time consuming and will lead to many business owners abandoning their plan and walking from the strategy. Instead, learn the fundamentals of establishing these site, understand the different options, and spend your time engaging instead of fixing problems. You can find good online educational programs on the market that are designed to teach business owners on how best to create and implement a social media plan.
Let’s add 100 sites in one day- it’s tempting to venture out and create a Facebook, Twitter, LinkedIn, StumbleUpon, Digg, Delicious, YouTube, and Foursquare account all at one time. But the problem with this particular strategy is that should you grow too fast, you won’t be able to keep up with all the great things about each site. The very best approach is to create one site, like Facebook, learn the facts and properly implement. Create your Fan page, join groups, take part in events, and engage with others. If you set up 12 at once, you won’t be as active and your lack of participation could defeat your current goal. It’s easier to have 1 or 2 2 completely utilized social networking sites than 100 poorly designed and ignored platforms.
Profiles don’t matter- users of social media marketing won’t engage with individuals who don’t have complete profiles. Given the popularity of Twitter, Facebook, and Google+, lots of people will see you before they find your site. If they find your site and you have a pic of your logo, no pic, or hardly any personal information, then they will likely ignore you. Your profile is your first impression, so be creative, be thorough, but most of all, be personable.
Here’s the pitch- here’s the largest stumbling block for most beginning marketers. After they have an audience, they feel compelled to broadcast their message to the masses. This type of media is a huge mistake and you will be ignored if you try out this on social media. Traditional a proven way marketing practices are a dying breed and attempting to imitate these ineffective methods on a new medium will yield the same failed results. Instead of selling your product, educate the masses and establish yourself as an expert in the field in which you are practicing. For instance, if you are a Realtor, instead of promoting yourself and your site, educate homeowners on what they can do to sell a house themselves. The truth is, only a small percentage of individuals will act on do-it-yourself content. By giving valuable information, you’ll become an expert on the subject. Then, when the reader is preparing to sell his or her house, they will probably ask for your services.
Same method of communication- not everyone receives information through exactly the same medium. Some people prefer to read, others like video, plus some people will be drawn to pictures on your site. The main element is to mix up the way you post. If you to put it simply out a blog each day, your followers will become blind to your communication method. Change it up a little. Should you have a blog 1 day, then put up a simple video the next. Post and tag people in pictures later in the week. The more variety in your posts, the more interaction you will achieve.
Peaks and valleys- be consistent in your social media marketing activity. This doesn’t imply that you must make posts multiple times each day. But if your goal is to make 30 Facebook posts per month, you’ll find it’s better to have 1 post per day than 3 days with 10 posts.
Take action all yourself- did you ever have multiple email accounts? I used to truly have a hotmail, yahoo, and gmail account that I’d use to communicate with people. Having to log into multiple accounts every day to check on the emails became annoying, time consuming, and ineffective. The truth is, it became to frustrating to do this and I hardly ever used my email. However, once I learned to load most of my email accounts into Outlook, I could efficiently check and make use of the benefits of email. The same applies to social media. When you have to log into and log off of 5 different social media marketing sites each day, it will become tiresome and your level of engagements on these sites will dwindle. Therefore, utilizing tools that may enable you to log into all your social media makes up about interactions may be the best way to make sure that you consistently implement your social media plan. Again, there are several good all-in-one social media marketing dashboards that will allow you to streamline your accounts and social networking efforts.
In summary, if you are a small business owner looking to create a social media marketing plan for your business, then you absolutely should educate yourself on how to utilize the technology and find tools to work with you in the daily utilization. If you don’t know how to build a house and you don’t have a hammer, that house isn’t going to get built. By taking the steps listed above in this article, you will be able to quickly and effectively create & implement your own profitable social media plan.